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EMBRACE is a video series that explores deep ties of Nova Scotia and focuses on community led-businesses. We show people and products behind local brands that make up the character and feel of the province. The purpose of EMBRACE is to create a strong sense of community by showcasing how Nova Scotians are addressing global issues LOCALLY, through their businesses. The intent is to drive economic growth and development, target regional tourism, retain youth migration, highlight cultural diversity and immigration, converse about food security and educational opportunities. EMBRACE’s community collaborators include the Planning & Design Centre and My East Coast Experience.

My Role

Community Designer

Project Lead

Copywriter + Scriptwriter

Video editor

  • Instagram
  • YouTube

2020 - present

Throughout COVID-19, businesses came to a halt and the local community was greatly affected. Nova Scotia's context spars from the high density of Downtown Halifax, to the outskirts of Wolfville and neighbouring rural lands. Surviving businesses highly relied on digital communication to survive and create an online reach. 

 

Together with my work partner, Joyce Liu, we decided to embrace business owners and create a platform that serves for community connectedness.  

In addition to my expertise as a community designer, my role included project managing multiple projects for the video series. From, reaching out to businesses, organizing shoot-days, scriptwriting and video editing, I curated all the professional writings for the series' launch, press-kits, bio-descriptions, social media posts and any related proposal writing.

PLACEMAKING THROUGH COMMUNITY CONNECTEDNESS

Halifax, a vibrant 365 tourist destination / Evergreen Festival Part III
06:19

Halifax, a vibrant 365 tourist destination / Evergreen Festival Part III

Part 3: We speak to Ross Jefferson, President & CEO of Discover Halifax while taking a tour of Downtown Dartmouth’s Evergreen Festival’s installations. We talk about the potential of Halifax as a winter city and throughout the seasons. As well as, the Integrated Tourism Master Plan and future goals in prospering our development and communities. Dubbed as one of the safest places in North America and in the world by The New York Times, we explore the efforts of Nova Scotians combatting a global Pandemic, who are today, living a relatively normal life. Before we look at how they achieved this during the busiest time of the year, we meet the people in charge of bringing light and normalcy to Nova Scotia. Evergreen Festival: https://www.evergreenfestns.com/ https://discoverhalifaxns.com/ Instagram: https://www.instagram.com/discoverhalifax/ Tourism Master Plan: https://discoverhalifaxns.com/tourism-master-plan/ Link to Part 1: A peek into Halifax’s gingerbread City Hall//Evergreen Festival Part I youtube.com/watch?v=jkf15cKbH4o Link to Part 2: A walking tour of a festive Halifax Waterfront//Evergreen Festival Part II youtube.com/watch?v=cZ4n49XUS9E Subscribe to EMBRACE: www.youtube.com/channel/UCDXneQiBjmDMO7EfAbYjLnw EMBRACE is a video series focusing on community led-businesses, showing people and stories behind local brands that make up the character and feel of a place. Find more EMBRACE updates and behind the scenes on Instagram: https://www.instagram.com/embracens/ Follow us on Facebook: https://www.facebook.com/embracens

"We are Urban Planners by degree who are passionate about exploring how our community is formed and where it is going. EMBRACE carries a holistic perspective with a human centric approach to our community planning. This project pertains to the policy-making decisions that affect the way 

We live, Work
        & Play

We have ready-to-publish and freely accessible content highlighting local businesses and their owners that will boost Canada’s interprovincial, environmental and adventure tourism sector".

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Our Community Collaborators

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My East Coast Experience

Digital Media Platform

The City of Halifax

Halifax Regional Municipality

The Planning & Design Centre

Develop

Nova Scotia

Build Nova Scotia

Planning & Design non-profit organization

Crown corporation

Crown corporation

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